Said the color lasts all day without fading

Based on a four-week independent customer panel
Noticed zero transfer on cups, masks, or clothes.

Based on a four-week independent customer panel
Reported their lips did not dry out

Based on a four-week independent customer panel

It’s soft, pink, and totally mine. I don’t even think about it after putting it on. Hydrated, glowy lips that just feel good.
Sophia L
I was shocked at how well it stayed put. I literally had my morning latte, ate lunch, and even kissed my boyfriend — zero transfer! The color still looked fresh hours later.
Emily T
I usually avoid matte or long-wear lipsticks because they dry my lips. This one feels silky, keeps them smooth, and still lasts all day. It’s magic
Rachel